Why You Should Outsource Your Social Media Management to a Virtual Assistant
Let’s be honest, social media has taken the world by storm, but that doesn’t mean that everyone is a fan. However, regardless of whether you’re a business or individual, social media has been climbing the ranks as becoming one of the most robust platforms when it comes to promotion and marketing, purely by the number of individuals and businesses that have chosen to adopt the many platforms available.
For smaller business, it may seem that the whole world of social media is something of a cumbersome one, and as such, is not really worth bothering with. However, nothing could be further from the truth. Platforms such as Twitter and Facebook have made waves in the world of business, and as such, social network platforms allow for tailored marketing strategies that can deliver a slew of benefits.
However, social media management can be a full-time job in itself, especially if your company is one that has been in operation for a number of years. The days of posting a simple link are long gone, as today’s social media world requires a little more thought and planning to achieve the desired results.
This statement alone can be enough to dissuade many from ever adopting social networks in order to promote their business or service, but to reiterate, when applied in the correct way, the rewards can be plentiful.
Why Consider a Virtual Assistant?
While it may be easy to dismiss social media as important, you only have to look at the slew of options that can be achieved via social networks. Plugging a new product or service or offering simple login techniques is only the tip of the iceberg when it comes to the benefits on offer.
However, an online survey has shown that businesses that engage in social media activity often spend as much as 21 hours a week on social media, which means that there can be very little time to deal with anything else.
Of course, you may have someone in-house who can take care of this for you, but if you don’t, then another option has to be found. Fortunately, the use of a virtual assistant could help you free up time, as well as ensure that your posts are being scheduled in the right way.
Those who are not experienced within the world of social media may struggle initially in ensuring that their social network posts are getting noticed. Some of this can be due to the headline and content, but other factors also come into play. For example, people can interact with posts at different times of the day, so sharing information at one particular time could see your post get very little interaction, whereas posting during a heavier traffic period could have the result you’re looking for.
It is also shown that one in three businesses would rather avoid carrying out any social media work at all, which is understandable, but still doesn’t solve the problem of how their social media posts are going to be handled moving forwards.
A virtual assistant company will be able to look at your current social media pages, and make suggestions as to what kind of service you require, which can all depend on a number of different factors.
Giving Virtual Assistants Login Details
When it comes to privacy, social networks come up a lot in discussions. As such, many businesses aren’t too keen to be handing over login details to third-parties willy-nilly. However, there are other avenues that can be explored when employing the services of a UK based virtual assistant. Evidently, what works in your favour is best discussed with the virtual PA you are using, but one such example is the use of Hootsuite. Hootsuite is a platform that allows businesses to add members to a dashboard, so they never need to log into your social networks physically, as all posting will be handled directly from Hootsuite itself.
Again, this is only an example, and further discussions with the virtual assistant company being used will allow you to determine what suits you both best.
It’s Not All About Posting Updates
When dealing with social networking for the first time, it can be something of a complex beast. It would be easy to assume that you only have to worry about the posting of updates and blog entries, but the truth is that more and more people are looking towards social media as a way of getting their queries answered. As such, failure to answer could affect your sales turnover dramatically, so it’s important to stay on the boat once boarded.
Of course, if you’re employing the service of a virtual PA, then most of the work required can be carried out by them directly, as they will already be seasoned in how updates are posted, and the impact they have depending on when they were posted. Of course, you will still need to have some input, but the time spent on such a task is much less than if you were undertaking the role on by yourself. It also ensures that any queries directed towards you or your business are answered promptly.
Employing the service of a virtual assistant service can also ensure that you’re not spending time on platforms that aren’t going to bear much fruit. Similarly, they will also be able to advise on networks that you may have not considered before. Each business and individual is different, but it always helps to have an idea of what platforms you have before starting any work, as this will allow you to adapt your content accordingly. For example, pictures showing examples of your work can be shared via Instagram, where they’re more likely to be engaged with. A virtual assistant can also aid with the use of hashtags, and how they can help propel your content forward within the world of social networks.
As you can see, there world of social media has become something of a complex beast, and can be tough to navigate, but that doesn’t mean that you should admit defeat at the first hurdle. As advised, the use of a virtual assistant can ensure that your business is able to operate as it normally would, without more important tasks being pushed to the side.